Cairns & Great Barrier Reef’s Indigenous tourism offerings will be launched at the Australian Tourism Exchange (ATE) 2017 as Timeless Experiences with the tagline ‘Sharing our Reef & Rainforest stories. Thala is thrilled to be a part of this campaign which showcases experiences such as Thala’s weekly cultural presentations by Kuku Yalanji elders along with other Indigenous experiences of the region.
Tourism Tropical North Queensland (TTNQ) Chief Executive Officer Alex de Waal said 20 companies, including Thala, representing 34 of the regions Indigenous products were part of the Timeless Experiences cooperative network.
“We will introduce Timeless Experiences to the international marketplace at the Australian Tourism Exchange this week,” he said.
“Cairns & Great Barrier Reef is unique because it is the only place with two Indigenous cultures, the Aboriginal and Torres Strait Islander people.
“Our destination has many authentic cultural experiences including painting your own canvas, hunting with spears, smoking ceremonies, bush tucker rainforest walks, spa treatments, Indigenous inspired meals and a Welcome to Country on the Great Barrier Reef.
“These authentic experiences will not only connect people to nature, they will deepen their connection to the Reef and Rainforest through the timeless wisdom of the world’s oldest living culture.
“TTNQ will be emphasising to our trade partners that Indigenous tourism is a compelling proposition and very much a part of the reef and rainforest environment that makes our destination so special.
“Operators participating in Timeless Experiences will use the logo in their collateral and marketing activities around Australia and overseas.
“Many Indigenous-owned businesses are small family operations which makes it difficult to market internationally, but Timeless Experiences will help amplify their efforts.
“This will create demand for more unique Indigenous experiences and encourage more Indigenous-owned small businesses to develop in our region.
“An Indigenous tourism working group spent two years developing Timeless Experiences and together this group committed the equivalent of $500,000 to activate the brand.
Watch the Timeless Experiences video: https://www.dropbox.com/s/s65stk5hwcp5cwn/Timeless%20Experiences%2045sec.mp4?dl=0